Summary of the UTE Global Tourism Expo Touring Events in Wuhan, Changsha, Qingdao, and Hangzhou – November 2025

During November 2025, the touring exhibitions in Wuhan, Changsha, Qingdao, and Hangzhou came to a successful conclusion. In these four cities, UTE showcased its unique classroom-style communication format, providing exhibitors with an efficient and convenient B2B networking platform.

UTE serves as a communication and business-matching platform for domestic and international DMCs, hotel booking platforms, airlines, travel platforms, as well as tour operators, online customer-acquisition platforms, customized tour operators, wholesalers, conference and MICE companies, and more.

Paid exhibitors include: domestic and international DMCs, hotels, attractions, travel insurance companies, airlines, travel platforms, etc.
Free visitors include: tour operators, online customer-acquisition platforms, customized tour providers, study tour agencies, retail travel stores, wholesalers, conference and business-travel companies, cultural tourism companies, and more.

As autumn deepened, UTE met the industry in Wuhan, also known as the River City. Wuhan is the birthplace of Jingchu culture, a national central city, and a key hub of the Yangtze River Economic Belt. The exhibition focused on “cultural tourism and international tourism cooperation,” gathering DMCs, airlines, travel insurance companies, hotels, attractions, and more from 118 countries and regions. The event welcomed 960 professional visitors.

After Wuhan, UTE arrived in Changsha, the “City of Entertainment,” known for its cultural creativity in central China and the vibrant, fiery Hunan spirit. The exhibition attracted many domestic and international tourism professionals who came together to explore new industry opportunities. A total of 936 professional tourism visitors participated in in-depth scenario-based discussions.

Next, UTE headed north to Qingdao, the “Sailing Capital.” As a coastal holiday destination and a dual-gateway city of the Belt and Road Initiative, Qingdao serves as a key cultural tourism hub in the Blue Economic Zone of the Shandong Peninsula. Here, visitors could explore featured tourism products such as cruise itineraries and intangible cultural heritage study-tour routes in one place. The event brought together 920 professional tourism visitors for in-depth scenario-based exchanges.

Finally, UTE moved to Hangzhou, the “Paradise on Earth.” Known for the poetic beauty of West Lake and the elegance of Jiangnan culture, Hangzhou stands as a model of China’s cultural-tourism integration. The exhibition attracted domestic and international tourism departments, travel agencies, attractions, wellness & lifestyle tourism providers, and other enterprises. A total of 980 senior tourism industry buyers gathered here for face-to-face, in-depth networking.

UTE has successfully held 115 exhibitions nationwide, with its footprint extending across more than 30 cities. These achievements would not have been possible without the dedication of every team member and the trust and support of all participants and partners. As advocated by Ms. Dong Chunlian, UTE will continue to create new opportunities and potential for the tourism industry, constantly exploring and moving forward to deliver greater value to every participant.

With the November tour concluded successfully, the UTE Global Tourism Expo will continue to uphold its mission and embrace an even more exciting journey in December. We look forward to meeting you again in the upcoming cities as we jointly witness the thriving development of the tourism industry.