The Universal Tourism Exhibition (UTE), organized by Beijing Golden Sunshine Conference and Exhibition Co., Ltd., stands as a prominent outbound and domestic tourism trading platform. Pioneering a departure from conventional desk-based exchanges, it has established collaborations with 118 countries, hosting events in 30 cities across China. To date, this format of tourism exhibition represents the largest-scale and longest-duration travel expo globally.
Adopting a touring format, each UTE event spans a single day in a specific city. Since its inception in 2010, UTE has successfully hosted 79 editions of professional tourism exhibitions in major Chinese cities such as Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Nanjing, Changsha, Shenzhen, Kunming, Wuhan, Zhengzhou, Xi'an, Taiyuan, Shenyang, Qingdao, Hangzhou, Fuzhou, Chongqing, Xiamen, Hefei, Nanning, Guiyang, and others. The true essence of these tourism trade shows lies in providing a platform for domestic tour wholesaler, domestic and international tour operators, hotels, resorts, tourism platforms, and cruise lines to engage in meaningful exchanges without the need for elaborate booth setups. Participants exchange business cards, and exhibitors provide promotional materials to professional attendees.
The UTE Outbound Tourism Exhibition specifically caters to Chinese outbound travel agencies, online customer acquisition platforms, educational and customized travel providers, MICE (Meetings, Incentives, Conferences, and Exhibitions) industry players, and international tour operators, hotels, resorts, tourism platforms, cruise lines, and various other tourism-related entities (flight tickets, visas, travel insurance, etc.), offering a dedicated B2B communication platform.
2023 & 2024 UTE Live Streaming in Various Cities
2023 & 2024 UTE Live Streaming in Various Cities
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Boasting an extensive network of outbound travel agency resources
UTE attracts exhibitors from more than 118 countries and regions, including the United States, Canada, Australia, New Zealand, Maldives, UK, France, Spain, Italy, South Africa, Egypt, Morocco, Algeria, Rwanda, DR Congo, India, Japan, Thailand, Malaysia, Singapore, Sri Lanka, Bhutan, Pakistan, Botswana, Zimbabwe, Turkey, Israel, Jordan, Qatar, and many others. Professional visitors, including outbound travel agencies, outbound tour operators, customized travel providers, business travel companies, educational and incentive travel organizers, PR and event planning firms, global clubs, industry associations, online travel OTAs, outbound travel wholesalers, and storefronts, participate in UTE for meaningful business interactions, creating a valuable communication platform.
UTE possesses a wealth of resources from Chinese outbound travel agencies, online customer acquisition platforms, incentive travel, exhibitions, educational travel, family travel, PR and event planning companies, and storefronts. Noteworthy figures include 3,400 companies from Beijing, 3,000 from Shanghai, 2,600 from Guangzhou, 1,800 from Xi'an, 1,900 from Chengdu, 1,870 from Hangzhou, 1,630 from Shenzhen, 1,820 from Wuhan, 1,950 from Changsha, 1,030 from Zhuhai, 1,669 from Jinan, 1,320 from Taiyuan, 1,103 from Nanchang, 890 from Xiamen, 520 from Qingdao, 410 from Jinan, 1,930 from Zhengzhou, 1,620 from Chongqing, 1,490 from Kunming, 1,530 from Nanning, 1,250 from Tianjin, 690 from Lanzhou, 570 from Harbin, 760 from Changchun, 1,760 from Shenyang, 500 from Hohhot, 306 from Urumqi, 150 from Lhasa, and 430 from Yinchuan, among others.
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