Highlights of the 2020 UTE- China Outbound Tourism Exhibition

In 2020, during the pandemic, travel exhibitions were unable to take place. The organizers of the UTE responded by moving the exhibition online. Each participating exhibitor conducted approximately one hour of live streaming. UTE extended invitations to Chinese outbound travel agencies, online customer acquisition platforms, wholesalers, MICE (Meetings, Incentives, Conferences, and Exhibitions), customized travel providers, family-oriented travel companies, and conference and exhibition companies for free online interaction and communication.