In 2021, UTE China Outbound Tourism Exhibition was held in April, May, October, and December in various cities including Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Wuhan, Changsha, Chongqing, Xi'an, Nanjing, etc. Numerous foreign tour operators with offices and branches in China participated in UTE's exhibitions, aiming to promote their companies’ specialties and strengths. The objective was to inform Chinese outbound travel agencies, online customer acquisition platforms, wholesalers, MICE, customized travel providers, family-oriented travel companies, and conference and exhibition companies that their companies remained steadfast on the front-line during the pandemic, awaiting its conclusion.