Highlights of the 2022 UTE- China Outbound Tourism Exhibition

In mid-December 2022, the Chinese government declared the end of the pandemic. The entire staff and leadership of UTE China Outbound Exhibition used three months to prepare for the UTE Outbound Exhibition in 2023. UTE pioneered the concept of touring exhibitions without desk-style communication in China. The company expresses gratitude to its chairwoman, Ms. Dong Chunlian, who, since her visit to an education exhibition in the United States in 2007, conceived the idea of introducing this exhibition model to the tourism industry in China. This model aims to bridge the gap between demand and supply in the tourism industry, creating a "Tourism B2B Communication Platform." To date, UTE has collaborated with travel peers from 118 countries worldwide, organizing travel exhibitions in 22 cities in China. Despite the challenges, UTE shoulders the responsibility of the tourism industry. The leadership and staff of UTE tirelessly strive for innovation, even during the pandemic's impact. Although UTE's China outbound tourism exhibitions were temporarily closed, the leaders and staff of the UTE Outbound Exhibition department persistently planned exhibition dates and schedules, repeatedly postponing and rescheduling for three years. During this period, the company continually addressed its shortcomings, upheld innovation, and remained ready for the resumption of outbound exhibitions. Simultaneously, UTE's leadership and staff devoted their energy to domestic tourism exhibitions, but with limited progress due to government restrictions. Like everyone present, these three years were challenging for UTE, but as the saying goes, only the strong see rainbows after stormy weather.

After three years of the pandemic, UTE stands as the only company in the tourism touring industry that did not close its doors. The leadership and staff of UTE worked diligently, innovating continuously on tourism exhibition projects, striving to provide greater economic benefits for travel peers through convenience and cooperation.