Working together with a shared vision to create a brighter future: The UTE Global Tourism Exhibition successfully concluded its December tour in Kunming and Shenzhen.

Column：Travel industry sharing Time：2025-12-23

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Following the successful conclusion of the four-city tour in November, the UTE Global Tourism Exhibition continues its journey without pause.

In December 2025, we successively visited Kunming, known as the "Spring City," and Shenzhen, the "City of Innovation," continuing to utilize our unique "classroom-style" efficient communication model to build a direct B2B bridge for global tourism professionals, adding two more significant chapters to the year-end industry exchange.

This year, UTE's distinctive feature is inviting educational institutions, industry associations, clubs, and trade shows from various sectors to attend for free.

UTE provides a platform for exchange between domestic and international ground handling agencies, hotel booking platforms, airlines, travel platforms, and tour operators, online booking platforms, customized tour providers, wholesalers, and MICE (Meetings, Incentives, Conferences, and Exhibitions) companies.

Paid exhibitors include domestic and international ground handling agencies, hotels, attractions, travel insurance companies, airlines, and travel platforms.

Those admitted for free include tour operators, online booking platforms, customized tour providers, study tour organizers, travel agencies, wholesalers, conference organizers, and business travel and cultural companies.

Amidst a warm winter, UTE convened in Kunming, the "Spring City."

Kunming is not only a world-renowned "biodiversity treasure trove" but also a radiating center and regional international transportation hub for China facing South Asia and Southeast Asia. The exhibition attracted numerous domestic and international tour operators, distinctive hotels, cross-border transportation providers, ecological scenic spots, and travel insurance service providers. The Kunming event featured 92 exhibitors, including domestic and international tour operators, hotels, airlines, visa services, hotel booking platforms, car rental companies, and travel platforms. It also brought together 1020 professional visitors, including tour operators, online booking platforms, wholesalers, MICE companies, customized tour providers, study tour organizers, and conference and exhibition companies, facilitating in-depth, scenario-based exchanges.

Following Kunming, UTE traveled south to Shenzhen, the city of innovation.

This city, known as the "Silicon Valley of China," is not only a core engine of the Guangdong-Hong Kong-Macao Greater Bay Area but also renowned for its "Shenzhen speed" and pioneering digital culture. The exhibition attracted travel agencies, airlines, travel insurance companies, hotels, and attractions from 118 countries and regions worldwide, all gathered to collaboratively shape a new blueprint for the tourism industry. The Shenzhen event featured 96 exhibitors, including domestic and international travel agencies, hotels, airlines, visa services, travel technology companies, hotel booking platforms, car rental companies, and travel platforms. It also attracted 1003 professional visitors, including tour operators, online booking platforms, wholesalers, MICE companies, customized tour providers, business travel management companies, and investment institutions, facilitating in-depth, scenario-based exchanges.

With this, UTE's two-city tour in December 2025 successfully concluded. These two events continued the exhibition's tradition of precise matchmaking and high-value interactions, not only further solidifying UTE's role as an important communication channel in the industry but also sowing the seeds of cooperation and innovation in Kunming and Shenzhen, two strategically important cities. From the ecological gateway of Kunming to the innovative frontier of Shenzhen, UTE's footprint has consistently resonated with national development strategies and the innovative direction of the tourism industry.

We thank all exhibitors, professional visitors, and partners for their enthusiastic participation in both the Kunming and Shenzhen events. Every gathering is the starting point of a new journey. UTE Global Tourism Exhibition will continue to uphold its original mission, dedicated to connecting the global tourism industry with more opportunities. We look forward to meeting you again in 2026 in another city, and together, we will draw a new blueprint for the even more prosperous development of the tourism industry.