Spanning ten cities and connecting the world: The UTE Global Travel Expo 2025 Second Half-Year Roadshow Concludes Successfully, Gathering Businesses from Around the World to Jointly Paint a New Landscape for Cultural Tourism.
In the second half of 2025, the UTE Global Travel Expo successively visited ten core cities: Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Changsha, Qingdao, Hangzhou, Kunming, and Shenzhen, creating a grand cultural and tourism event connecting the north and south, and linking the east and west. During this touring journey across seasons and regions, UTE, with its unique "desk-style" efficient communication model, continuously built a B2B platform for global tourism professionals to directly address business opportunities and engage in in-depth dialogue. This not only demonstrated its strong cohesive power as an industry hub but also left a profound and brilliant cultural and tourism imprint in each city.
Part 1 Exhibition Positioning and Features
Precise positioning and high-value interaction, continuing the brand's consistent approach.
UTE provides a platform for exchange among domestic and international destination management companies, hotel booking platforms, air ticketing platforms, travel platforms, tour operators, online customer acquisition platforms, customized tour providers, wholesalers, conference organizers, and MICE (Meetings, Incentives, Conferences, and Exhibitions) businesses.
Paid exhibitors include domestic and international destination management companies, hotels, attractions, travel insurance companies, air ticketing companies, and travel platforms.
Free admission is available to tour operators, online customer acquisition platforms, customized tour providers, study tour providers, retail stores, wholesalers, conference organizers, and business travel and cultural companies.
The unique "desk-style" communication setting breaks down the barriers of traditional exhibition booths, allowing each dialogue to directly address needs and efficiently facilitate cooperation, truly achieving "one-stop" resource matching and strategic co-creation.
Part 2 Data reflects heritage, and scale demonstrates vision.
UTE's ten-city roadshow in the second half of the year showcased its outstanding industry appeal and platform value through a series of data imbued with industry insights:
The Beijing event attracted over 220 exhibitors and 1,800 professional visitors.
The Shanghai event attracted over 210 exhibitors and 1,800 professional visitors.
The Guangzhou event gathered over 180 exhibitors and 1,300 professional visitors.
The Chengdu event attracted over 140 exhibitors and 1,100 professional visitors.
The Wuhan event attracted over 98 exhibitors and 960 professional visitors.
The Changsha event attracted over 90 exhibitors and 180 professional visitors.
The Qingdao event attracted over 88 exhibitors and 920 professional visitors,
The Hangzhou event attracted over 110 exhibitors and 980 professional visitors,
The Kunming event attracted over 92 exhibitors and 1020 professional visitors,
The Shenzhen event gathered over 96 exhibitors and 1003 professional visitors.
By the second half of 2025, UTE had cumulatively covered over 1300 exhibitors and over 12,000 professional visitors.
Through a series of high-density, high-value matchmaking events, UTE forged a golden corridor for industry exchange in the second half of the year. Exhibitors, leveraging the platform provided by UTE, fully showcased their high-quality products and unique features, engaged in in-depth discussions with professional visitors, and reached numerous cooperation intentions.
Professional visitors, in turn, captured cutting-edge industry dynamics and trends through these matchmaking events, gaining valuable insights for their own development.
UTE's ten-city roadshow in the second half of the year, with its high-density and high-value connections, has become an important platform for exchanges in the tourism industry, injecting strong momentum into the industry's development and setting a new benchmark for future industry exchanges.
Part 3 Ten cities and ten scenic spots: Cultural and tourism integration empowers regional development.
From Beijing, the ancient capital and political and cultural center, to Shanghai, the forefront of openness and cosmopolitanism; from Guangzhou, a commercial hub with Lingnan charm, to Chengdu, a leisure benchmark with the elegance of the land; from Wuhan, with its Chu and Han cultures, to Changsha, the entertainment capital; from Qingdao, a coastal city with marine culture, to Hangzhou, with its poetic Jiangnan elegance; and from Kunming, an ecological gateway to Yunnan, to Shenzhen, the innovation capital—each UTE exhibition is deeply rooted in the city's cultural heritage and development strategy. The exhibition content is closely integrated with local cultural and tourism characteristics.
UTE is not only a platform for business matchmaking, but also an industry event for the exchange of cultural and tourism concepts and the collaborative planning of regional development, continuously promoting the deep integration of destination resources, product innovation, and market channels.
Cultural and tourism resources from various regions have been fully showcased and exchanged on the UTE platform. Some previously niche tourist destinations have gained more attention and promotional opportunities through this platform. By continuously promoting the deep integration of destination resources, product innovation, and market channels, more possibilities have been created for the development of the cultural and tourism industry, and strong momentum has been injected into regional economic development, truly realizing the precise connection and coordinated development of the cultural and tourism industry under the dual circulation development pattern.
Grateful for your companionship, let's embark on the next journey together.
By the end of 2025, UTE had successfully held over 117 exhibitions, covering more than 30 cities across China. This achievement embodies the trust of every exhibitor, the support of every industry visitor, and the team's unwavering commitment and innovation.
UTE will continue to dedicate itself to bringing more opportunities and development possibilities to the tourism industry, constantly exploring and striving to create greater value for every participant.
The ten-city roadshow in the second half of 2025 has successfully concluded, but UTE's journey never stops. We look forward to meeting you again in 2026, in more cities, in richer formats, continuing to join hands with global tourism colleagues, working together to create a new blueprint for the vigorous development of the tourism industry!
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